Nissan's Leaf Is Not Going After Tesla; It Wants A

Nissan's Leaf Is Not Going After Tesla; It Wants A

发布于2017-12-25 13:19来源：原创 3 评论 3 点赞

Nissan's Leaf Is Not Going After Tesla; It Wants All Compact Car Buyers

誓不效仿特斯拉：坐拥所有紧凑型轿车购买者

Leaf, launched yesterday with aplomb, appears to be quite well received. There was apprehension among Nissan’s PR cadre that the company would get a public drubbing for equipping the car with a battery only good for 150 miles. But the media definitely got the message that the new Leaf is so equipped to hit a price point. Motortrend even came up with new math: "Why 29,950 is more important to some than 150." As in dollars, and miles.

昨日, 聆风的横空出世似乎受到了如潮的好评。尼桑的公关人员担心，该公司将会因为汽车配备一辆仅为150英里容量的电池而受到公众的排斥。但媒体明确表示，新款聆风的配置已经具备了超高的性价比。这种现象甚至需要用数学理论来解释：“为什么29,950比150更重要?”分别从花费和英里数两个方面进行了阐释。

Nissan could have easily equipped the new Leaf with a 60-kWh battery that would better Tesla's Model3, and match the battery of Chevrolet's Bolt. That it wasn't done is a triumph of sound business over bragging rights. Nissan wants to “democratize” EVs, as Nissan’s chief marketing officer, Daniele Schillaci, likes to put it. Schillaci wants to sell the Leaf to all people who are in the market for a C-segment sedan, not just to EV converts. As a mass-market maker, Nissan knows the power of price points, and of value for money.

尼桑可以毫不费力地为新款聆风配备60千瓦时的电池，这将优于特斯拉model 3，并与雪佛兰插销的电池相匹配。但并不意味着，这是成功的商业行为。尼桑想要“民主化”电动汽车，诚如尼桑的首席营销官，达妮埃莱斯基拉奇所说的那样。斯基拉奇想要把聆风卖给所有在市场上销售c级轿车的人，而不仅仅是电动汽车的购买者。作为一个大众市场的制造商，日产知道价格点的魅力，也知道金钱的价值。

“The price position of the car is extremely competitive,” Schillaci told me today. “On top of that, the car has all the latest mobility features, from the ProPilot to an e-pedal that changes the way we are driving a car.”

斯基拉奇今天对我说:“汽车的价格是非常有竞争力的。”“最重要的是，这款车具备了所有最新的移动功能，从飞行员模式到电动自行车模式，这些都改变了我们驾驶汽车的方式。”

In coming to the battery decision, Nissan studied its clientele carefully. The Nissan Leaf remains the world's most-bought battery-electric vehicle, and the company can draw on the experiences with and of the world's largest EV buyer pool. "Range is really only one part of the equation,” Schillaci said today. “Once you are above 200 km, the anxiety drops significantly. Any range above that is really not a big issue.”

在电池的选择上，尼桑仔细研究了它的客户群体的心态。日产聆风仍是世界上最受欢迎的电池电动汽车，它可以借鉴世界上最大的电动汽车购买者的经验。斯基拉奇今天说:“里程只是等式的一部分。一旦你超过200公里，对于里程的关注度就会大大减少。”以上任何一个里程问题都不是一个大问题。”

It would be fairly easy to add more range to an electric vehicle: You simply put more batteries in it. The rest becomes a bit more involved. Batteries are heavy; more of them requires a beefed-up structure to carry the extra load. That structure adds even more weight. Then the EV collides with Sir Isaac Newton’s second law, that acceleration of more mass requires more energy. At some point, the battery would have to spend most of its energy to lug itself around.

在电动汽车上增加更多的里程是相当容易的:你只要在里面放上足够的电池就可以了。但是剩下的部分很复杂。电池是沉重的; 需要一个更强大的构造来承载额外的负荷。这种构造无疑增加了更多的重量。然后，电动汽车与艾萨克牛顿第二定律相悖，更大的加速质量需要更多的能量。在某种程度上，电池将不得不消耗大部分能量来维持自己的运行。

That's why auto engineers strive for a proper balance in an EV, and that's why Nissan’s R&D Chief Hideyuki Sakamoto explained that “a 40-kWh battery is the best balanced proposition we can provide in the C segment.”

这就是为什么汽车工程师们努力在在电动汽车上找到相应的平衡，诚如尼桑的研发主管秀之坂本解释说:“40千瓦时的电池是我们在C级轿车中所能够提供的最好的解决方案。”

原文地址：

https://www.forbes.com/sites/bertelschmitt/2017/09/07/nissans-leaf-is-not-going-after-tesla-it-wants-all-compact-car-buyers/#1a7fcba24fc3

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